What is Mobile Marketing?

bradway 2With over 286 million wireless lines in the U.S, alone, the potential for mobile marketing success has never been greater. Some reports speculate that 100% of Americans will have a wireless device by 2013. One aspect of Mobile Marketing is SMS (short message service). SMS is one of the easiest and most cost-effective ways to reach the ever growing base of potential customers that receive communication on their mobile devices. 

What is SMS?

Most of us are familiar with SMS but know it by its more common name, “texting”. SMS is a method of sending a short text message from one wireless device to another, or from a computer to one or more mobile devices. SMS is most widely used for personal communications. But in recent years SMS has become a way for businesses to communicate with potential and current customers, and for a variety of community-building activities.

What are the benefits of using SMS for business purposes?

Companies large and small – Marriott Hotels, Coca-Cola, Domino’s Pizza as well as local businesses – are reporting impressive Mobile Marketing revenues. From new customer acquisition to ongoing customer retention programs, SMS is a way to reach a target audience in a timely and effective manner. Mobile Marketing can be an important element to a successful integrated marketing campaign. And it’s a great way to create an ongoing dialogue with your audience. Mobile Marketing is low-cost, high-impact, quick and easy to deploy. 

Why Go Mobile?

Quick Facts:

  • There are over 286 million wireless subscribers in the United States – that’s a per capita wireless phone penetration of over 92%. Sources: The Mobile Marketing Association and Nielsen Mobile.
  • 85% of mobile users in the United States have a text message plan and actively use SMS (short message service) regularly in any given month, according to m:metrics.
  • Globally there are two times as many users of SMS as there are active users of email, says Punchkick Interactive & Mobile Marketing Watch.
  • And they also tell us that 80% or more of email is spam; while less than 10% of SMS is spam.
  • Mobile Marketing revenues exceeded $24 billion by 2013, jumping from just $1.8 billion in 2007. Source: ABI Research.
  • That same source also reveals that 97% of all text messages are read within 4 minutes of receipt, and responded to within 60 minutes.

By folding Mobile Marketing into your marketing mix you can:

  • Reach prospects and customers at the point in time that is most relevant to them.
  • Reach your target anytime, anywhere – rather than just when they’re at their computer or TV.
  • Quickly grow your opt-in marketing and customer database.
  • Make your message stand-out from the spam clutter of the email realm.
  • Create a sense of urgency with your customers and prospects.
  • Encourage an interactive response from your target audience.
  • Integrate with other marketing channels easily.Tiny cellphone

 How to use SMS

SMS can be used in a variety of ways, to achieve many different business objectives. Information on the go, provide users with information about upcoming events, offers, contests, or directions to your location.

Just-in-time offers

Send users a special offer in real-time that are only available to SMS subscribers, and allow them to redeem the offer right then with their wireless device.

The world is controlled by the media and businesses have no option but to adopt the best strategies to market their products and services. By “best,” we mean methods that will achieve the desired goal within a short time while keeping the cost at minimum levels. As you can see, mobile marketing offers many different techniques that allow you to engage with your mobile audience. For instance, with Text Message Marketing, you have the ability to send a message to thousands of customers with a press of a single button. Marketing your business using mobile phones is as good as having thousands of people in the same area wearing t-shirts advertising your business every day. Technology is moving fast and small businesses should move with it by embracing the use of Mobile Marketing to popularize their brands and increase their customer base.

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