The Lehigh Valley Music Awards (LVMA) is in its 15th year, and like a fine wine, gets better with age. LVMA 15 delivered on its promise of professionalism. Historically, the event has run several hours long, but this year, the event was lighter and tighter. The improvement is thanks to some pruning of the awards categories from more than 100 down to 65 and a creative lineup of combo groups that included many of the 20-year Veteran award recipients.
The event wasted no time in pulling heartstrings as it opened with a tribute to our Armed Forces. Scott Marshall and the Hillbilly Souls were joined by James Supra and Freddy Award winner Juanita Shockley to perform Marshall’s song, “Letters and Prayers”, which won the Best Original Song award later in the night.
This year’s ceremony was not only a celebration of the LVMA’s 15-year history, but it also marked a few firsts for the event. It was the first awards ceremony since the Greater Lehigh Valley Music Association partnered with ArtsQuest, a partnership that was announced in 2012. Additionally, the winner selection process underwent significant changes, with a deliberate shift from a fan vote model to a model that emphasized music industry votes. This was done in order to give the event more integrity. Previously, nearly two-thirds of the winners were chosen by fans.
During the event, there was an impromptu tribute to Rick “Mad Dog” Moyer who is losing a battle with liver cancer. Matt Roman took the stage with Mad Dog’s granddaughter and present and past members of the band, all sporting black and white band t-shirts in solidarity. Roman, who is a long time on again / off again member of the band and friend to Mad Dog, honored him and presented the award to Mad Dog’s granddaughter Nicki. A fundraiser is planned for March 23rd at Pitchers to honor the life of Rick “Mad Dog” Moyer and to raise much-needed funds for his family to defray the cost of his care.
Performances for the event included Acoustic, Blues, Jazz, and Rock combo groups. There was also an honorary performance by Lifetime Achievement honoree, Rick Levy and The Limits. These performances were nothing less than brilliant as the best of the best came together to entertain the packed house.
The Lehigh Valley Music Awards (LVMA)® is a prestigious annual extravaganza that honors, rewards and celebrates the music industry of the greater Lehigh Valley of Pennsylvania. Held in March of each year, the LVMA is produced by The Greater Lehigh Valley Music Association (GLVMA)®, a non-profit volunteer organization producing music-related events throughout the Greater Lehigh Valley.
LVMA 15 – 2014 Winners
Lifetime Achievement Awards for 50 years in music: Blues pianist Carl Snyder and rock band Rick Levy and The Limits.
Lifetime Achievement Awards for 40 years in music: Rick “Mad Dog” Moyer
Veterans Awards for more than 20 years in music: King Magnetic, Geoff Houser, David Zullo, Michael Fritz, Dana Gaynor, Brian Berlanda, Joe Mac, Bryan Harmony, Brian Bortz, Larry Werner, Dennis Biedler, Don Plowman and Mike Stanley.
Special Recognition Awards: James Nicnick, Scott Marshall, Andrew Kanas, Moe Jerant, Lou Franco, Hasanna Birdsong, Barry Hay, Rick “Mad Dog” Moyer.
Board of Directors Awards: Larry Holmes, Chelsea Lyn Meyer, The Funhouse, Godfrey Daniels.
Community Youth Recipient: Nick Marzigliano