Lehigh Valley’s FireRock Productions Wins Six 2016 ADDY Awards


Emmaus family-owned production company now claims 16 lifetime ADDY Awards

EMMAUS, PA (March 5, 2016) — FireRock Productions won six 2016 American Advertising Awards at the Greater Lehigh Valley chapter’s event at Northampton Community College, held March 4, bringing the company’s total lifetime ADDY Awards count to sixteen since they first entered in 2012.


FireRock won two Gold ADDYS and four Silver ADDYS at the annual event. The ADDY Awards are part of the American Advertising Federation – Greater Lehigh Valley. The awards recognize the best of newspaper, television, interactive media and other advertising media in the Greater Lehigh Valley area.


FireRock was awarded two Gold Awards for work with both the Lehigh Valley IronPigs and Ocean Spray Cranberries, Inc. The company’s Silver Awards came from their productions with the IronPigs, Sleepy Owl Studios, and Discover Lehigh Valley.


FireRock Productions is an Emmy® Award-winning video production company located in the Lehigh Valley, run by the husband and wife team of Rocky and Julia Urich.


Julia Urich, Vice President of the AAF Greater Lehigh Valley Chapter, said, “The American Advertising Federation is a wonderful resource for marketing professionals and students, and the ADDYs are just one of the many examples of the programs they make available.”


“The ADDY’s event is a great way for colleagues to get together and celebrate creative excellence, which, fortunately in the Lehigh Valley, is plentiful.”


The Emmaus-based video production company brought home:
GOLD AWARDS for:            
“Pigging Out” – a :30 TV spot for the Lehigh Valley IronPigs
“Ocean Spray Harvestfor Ocean Spray Cranberries, Inc.
SILVER AWARDS for:              
“The Moment” – a :30 TV spot for the Lehigh Valley IronPigs
“Sleepy Owl Promo” – an online video for Sleepy Owl Studios
“Discover Lehigh Valley Promo” for Discover Lehigh Valley
“DISHcover Lehigh Valley: Prime Steak House
for Lehigh Valley TV and Discover Lehigh Valley


About the ADDYs

The American Advertising Awards, also referred to as the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions.  The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition.  A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY.


About FireRock Productions
FireRock Productions is an Emmy® Award-winning video production company located in the Lehigh Valley, run by the husband and wife team of Rocky and Julia Urich. Rocky received an Associate’s degree in Radio/TV, and a specialized degree in multimedia from Northampton Community College. He later graduated with a Bachelor’s degree in TV/Film from DeSales University. Julia earned her Bachelor of Arts in both Theater and Music from Muhlenberg College. Together, they have won multiple Emmy® Awards, Telly Awards, ADDYs, and were honored for Excellence in Business by the Greater Lehigh Valley Chamber in 2014.


Attached Photo: Julia Urich, Rocky Urich, Casey Feinberg (at Northampton Community College on 3/4/16 for the Greater Lehigh Valley chapter of the American Advertising Federation’s annual ADDY Awards)