How I Started my Career in PR/Sales and Marketing by Tammy Santiago

My career in PR/Sales and Marketing happened purely by accident. After graduating college with an education degree, I found that teaching jobs were not in abundance here in the Lehigh Valley. The teachers who taught me, are now teaching my 17 year old son. What to do? What to do? After sending my resume to a local media company, my life took an unexpected turn. I thought to myself, “Hmmmm, what would be the longevity, my future in marketing and sales?”  After 24 years, I’m still loving every second of it.

I heard “horror” stories about being the “sales” women, the “PR” girl, and the marketing nightmares that I could face. Nevertheless, it turned out to be my passion. I thought all my life I wanted to be a teacher, teach at my alma mater, Easton High School, Coach at Easton where I played. That quickly changed my first day at my very first job.

20150816_130444Fast forward to today……married 22 years with a 17 year old son living in my home town. I did keep some of my “first passion” roots. I am involved with Easton High School, supporting my son’s athletic career with being involved in the soccer, football and wrestling booster clubs. There will never be an end to my Easton Heritage!

Being in radio, a Spanish radio station, is in one word…ASOMBROSO…Amazing!!!  Believe it or not I speak very little Spanish, well I do know a few words  that I picked up here and there from my husband, hence the last name Santiago. I don’t speak Spanish, but I am in the business of Spanish Radio! I have been asked how that happened many times. I answer that simply…….I love what I do, I love a challenge, I love accomplishment.

Starting a new chapter of my life at La Ola Radio has been nothing short of fabulous. Matthew Braccili, the owner of La Ola Radio, had a vision 13 years ago and that vision has given me a chance to enjoy my future.

Yes, being in radio can be challenging, especially an all Hispanic station. It is my job to educate the business owners that by targeting this untapped market their business will grow. Because our station is local and broadcast live, and it is a major benefit to the businesses who advertise on our station.

Community involvement and non-profit organizations are very near and dear to our hearts. For 12 years we have hosted a live Radiothon for St. Jude Children’s Research Hospital, raising over $1,000,000.00 to stop this deadly disease. We support local events; Noche de Ritmo, Puerto Rican Day Parade, Rodale Institute Farmers Market Hispanic Food Bank, Easton Cultural Festival, Saborfest,  Jazz Fest just to name a few. La Ola Radio is not just a radio station we are a community supporter.


We love to have visitors to the station. I am extending the invitation to you all to stop by La Ola Radio, see the shows live, sit in our commercial room or have a cup of coffee in the green room. Come see why La Ola Radio is the most powerful and largest Hispanic Station in Pennsylvania.

Tammy Santiago, VP/Director of Marketing and Sales

La Ola Radio

1125 Colorado Street Allentown, Pa.