Every successful business starts with a good business plan. And the Girl Scout cookie sale is no exception. Recently, Cadette Troop 871 from Northampton got together with David Dooley, the owner of EZ Micro Solutions Inc. in Whitehall, to get his input and feedback on their business plan for their ongoing cookie sale.
The girls, ages 13 and 14, earned their Business Plan badge with Dooley’s help. After years of cookie selling as Girl Scouts, these older girls were ready to take their cookie business to the next level. They set a goal to raise enough money to take a trip to Savannah, GA, to visit the National Girl Scout Program Center and the birthplace of founder, Juliette Gordon Low. They developed a mission statement and business goal as well as marketing strategies and a risk management plan. Then they took their work to Dooley. He evaluated their plan and gave them feedback on ways to improve it.
“The elements of a good business plan are the same no matter what kind of business you are in,” said Dooley, “and these girls are off to a great start.” He complimented the girls’ plan, telling them one of the biggest mistakes a business owner can make is to fail to plan. He also said that some business owners spend many years developing and refining an effective business plan. During their session with Dooley, he shared his own business plan and highlighted the similarities between the two. He also emphasized how the girls are putting into practice the core values of the Girl Scout Promise and Law by conducting their sale in an honest, fair, and respectful way. “Having a good reputation in business and in life will always serve you well,” said Dooley.
The Girl Scout cookie sale is training ground for the business leaders of tomorrow. The sale is designed to teach girls five essential skills they will use in business and in life: goal setting, decision making, money management, people skills, and business ethics.
“One of our most effective strategies has been our cookie costume,” said Morgan McEntire. “We used it at a high traffic location in our community and sold lots more cookies than we had before at that place!
We love to see the smiles on people’s faces when we wear the costume!” Lena Kugelman added, “Meeting with Mr. Dooley helped us to see that we are learning real world skills in Girl Scouts.”
Their selling strategies are working. The girls are on target to sell more than 3,500 boxes of cookies this season. They are very excited to see their hard work pay off this June when they set off for Savannah. To check out what other Girl Scouts are doing around the Lehigh Valley and beyond, search the hashtag #cookieboss on Facebook, Twitter, and Instagram.