Lehigh Valley’s FireRock Productions Wins Six 2016 ADDY Awards


Emmaus family-owned production company now claims 16 lifetime ADDY Awards

EMMAUS, PA (March 5, 2016) — FireRock Productions won six 2016 American Advertising Awards at the Greater Lehigh Valley chapter’s event at Northampton Community College, held March 4, bringing the company’s total lifetime ADDY Awards count to sixteen since they first entered in 2012.

FireRock won two Gold ADDYS and four Silver ADDYS at the annual event. The ADDY Awards are part of the American Advertising Federation – Greater Lehigh Valley. The awards recognize the best of newspaper, television, interactive media and other advertising media in the Greater Lehigh Valley area.
FireRock was awarded two Gold Awards for work with both the Lehigh Valley IronPigs and Ocean Spray Cranberries, Inc. The company’s Silver Awards came from their productions with the IronPigs, Sleepy Owl Studios, and Discover Lehigh Valley.
FireRock Productions is an Emmy® Award-winning video production company located in the Lehigh Valley, run by the husband and wife team of Rocky and Julia Urich.
Julia Urich, Vice President of the AAF Greater Lehigh Valley Chapter, said, “The American Advertising Federation is a wonderful resource for marketing professionals and students, and the ADDYs are just one of the many examples of the programs they make available.”

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A51B7032Four-time titleholder vies for first international crown at “Ms. Tourism Sri Lanka International” LOS ANGELES, Calif. (Jan. 25, 2016) – Essential Entertainment has announced the United States delegate for “Ms. Tourism Sri Lanka International 2016”. Elizabeth J. Cron will be traveling with 19 additional delegates to Sri Lanka in February to tour the country, participate in charity functions and ultimately compete for the coveted crown. “This opportunity is the combination of my two favorite things,” said travel lover and beauty queen Elizabeth J. Cron. “I am honored to travel while representing the United States of America and I love competing in pageants,” said Cron. This is the first pageant of its kind in Sri Lanka. According to the official website, the pageant’s mission is … [Read more]

Pottstown Family & Home Expo set for March 4-6

PottsLogoPOTTSTOWN, PA – “IDEAS FOR BETTER LIVING,” including designs for that home remodeling project you’ve always dreamed of, fun-filled activities for adults and children, entertaining shows and dozens of exhibits – all are part of the brand new, entirely free Pottstown Family and Home Expo, scheduled for March 4-6 at the Coventry Mall located at 351 West Schuylkill Road in North Coventry Township. The three-day event, sponsored by the NARI-BIE – Building Industries Exchange of Pottstown and Vicinity, is open to the public without an admission fee and involves convenient nearby parking and well-lit lots after the sun goes down. Covering about 30,000 square feet, as much space as 17 typically-sized homes, the Pottstown Family and Home Expo will be filled with sights and sounds to delight the … [Read More]

The Seed Farm: Farm-to-Table Dinner and Auction

The Seed Farm: Farm-to-Table Dinner and Auction

The Seed Farm’s 5th Annual Farm-to-Table Dinner & Auction, presented by GrowLV by Sodexo, will take place on Sunday, October 4th. Join us for the best in local farm-fresh food and drinks while supporting training for one of the most important jobs in the world – training for those men and women who produce our food. A four-course meal will be prepared on-site and served in our greenhouse, followed by presentations about our new farmer training program and a lively auction featuring unique prizes. The dinner will be prepared by a team of chefs from GrowLV by Sodexo and Chef Nicholas Elmi, winner of Bravo’s Top Chef New Orleans and owner of the restaurant Laurel in Philadelphia. Our … [Read more]

Why We Should End Daylight Saving Time by Jenny Johnson

Why We Should End Daylight Saving Time by Jenny Johnson

“Early to bed, and early to rise, makes a man healthy, wealthy and wise.”- Benjamin Franklin       Daylight saving time (DST) was first suggested by Benjamin Franklin in 1784. He had written an essay stating that adjusting the clocks in the spring would be a good way to save on candles. However, he suggested it more as a joke rather than a legitimate idea. DST was finally established in 1918 but then taken away 7 months later. It didn’t return again until 1942 and lasted until 1945. Finally, in 1966 Congress passed the Union Time Act establishing DST as beginning on the last Sunday in April and ending on the last Sunday of October. Those starting and ending dates have changed over the years. From 1986 through 2006, DST began from the first Sunday in April and ended the last Sunday in October. It was changed in 2007 to begin on the second Sunday in March and ends in the first Sunday in November, adding an extra month. The thing is, why do we still need daylight saving time? Is it still necessary?  So many people love it. Why? So many people hate it. Why? Is DST … [Read more]

PBS39: ‘Behind the Guitar’ Season Premiere Set for Sept. 19

PBS39: ‘Behind the Guitar’ Season Premiere Set for Sept. 19

Roger McGuinn, Laurence Juber highlight series set to air this fall on PBS39, Saturday nights at 11 p.m. BETHLEHEM, Pa. — Sept. 4, 2015 — Rock and Roll Hall of Famer Roger McGuinn and former Wings guitarist Laurence Juber highlight a lineup of world-renowned guitarists to be featured on Behind the Guitar, set to premiere Sept. 19 at 11 p.m. on PBS39. Behind the Guitar, a music series featuring interview and acoustic performance segments, takes music lovers on an acoustic, auditory joyride. Enjoy as host Craig Thatcher provides viewers with insightful interviews of nine timeless musicians over ten episodes. “I am very excited to be part of these wonderful, intimate and revealing PBS39 shows, featuring many well-known artists — some of whom have played major roles in the … [Read more]


AFSP: Ride For A Voice – Suicide prevention Sept. 26

AFSP: Ride For A Voice – Suicide prevention Sept. 26

Allentown, September 11, 2015 – Ride For A Voice, a memorial motorcycle run sponsored by the American Foundation for Suicide Prevention – Greater Lehigh Valley Chapter, will be held on Saturday, September 26, 2015. The rain date is Sunday, September 27. This third annual memorial motorcycle run will begin and end at Becky’s Drive-In in Walnutport. Registration begins at 10 a.m. and the motorcycle ride starts at 12 noon. All types of motorcycles are welcome. Registration costs $25 for a single and $40 for a double (two riders on a motorcycle). This special event is organized by local AFSP board member Marie Bartos in memory of her late husband, Patrolman Stephen J. Milkovits III of the … [Read more]


Our Sunday Visitor: Pope Francis’ Pilgrimage in Three Acts

Our Sunday Visitor: Pope Francis’ Pilgrimage in Three Acts

For Pope Francis, a pilgrimage in three acts Agenda will be mix of political and ecclesiastical, with an emphasis on the service of all to the authentic common good  Matthew Bunson with OSV Newsweekly This article originally appeared in OurSundayVisitor The visit of Pope Francis to the United States from Sept. 22-27 is the most anticipated papal trip to America since Pope St. John Paul II’s monumental first journey to the country in 1979. For John Paul II, that inaugural trip was the first of seven to America. This is not only Francis’ first to the United States as pope but also the first time he has ever been in the country. Given his age, which is 78, and the number of other … [Read more]

EcoVillage NJ: Survey to Find out about Your Community Preferences

EcoVillage NJ: Survey to Find out about Your Community Preferences

The Ecovillage New Jersey project has developed a survey in order to get a sense of what kinds of community characteristics our supporters are interested in. It’s a pretty extensive survey and we hope you’ll give it some quality-time attention — but, of course, you can answer just the questions that you find relevant or meaningful to you. We think you’ll find it an interesting exercise. It might even help you clarify some of your thoughts and preferences regarding ecovillage living. Here’s a sample of some of the included questions: * What are your principal expectations of an ecovillage or cohousing community? * What are the three most important aspects of a community for you? … [Read more]

St. Luke’s Recognized as Top 25 Percent Performer in Providing Dental Care to At-Risk Children

St. Luke’s Recognized as Top 25 Percent Performer in Providing Dental Care to At-Risk Children

BETHLEHEM, PA (9/4/2015) — St. Luke’s University Health Network was recently awarded a payment from Gateway Health’s Pay-for-Performance program, Gateway to Excellence, for the network’s dental care performance. The award recognized primary care providers whose annual dental rate exceeded the published 2014 National Committee for Quality Assuarance (NCQA) Quality Compass top 25 percent benchmark for annual pediatric dental visit rate for pediatric patients ages 2-21 (Medicaid only). Qualifying members are those who received either a preventive or restorative dental service between January 1, 2014 and December 21, 2014 according to Gateway Health. The following St. Luke’s primary care … [Read more]

There are Only Four Kinds of People in the World by Michele GrassoThere are Only Four Kinds of People in the World by Michele Grasso

“There are only four kinds of people in the world – those who have been caregivers, those who currently are caregivers, those who will be caregivers, and those who will need caregivers.” – Rosalynn Carter According to the US Dept of Health and Human Services, “most Americans will be informal caregivers at some point during their lives. During any given year, there are more than 44 million Americans (21% of the adult population) who provide unpaid care to an elderly or disabled person 18 years or older. Altogether, informal caregivers provide 80 percent of the long-term care in the United States. Sixty-one percent of caregivers are women. Most caregivers are middle-aged. Thirteen … [Read more]

Lehigh Valley’s FireRock Productions Nominated for Seven Emmy® Awards

Lehigh Valley’s FireRock Productions Nominated for Seven Emmy® Awards

Emmaus video production team pushes lifetime nomination total to 15 EMMAUS, Pa. (August 12, 2015) –  FireRock Productions  was nominated in seven 2015 Mid-Atlantic Regional Emmy®  Awards categories from the National Academy of Television Arts and Sciences during an announcement event on August 11 in Philadelphia. The Emmaus-based video production company, owned and operated by husband and wife Rocky and Julia Urich, received nominations in the Youth/Teen Program/Special category, Human Interest Feature/Segment category,  Lifestyle Feature/Segment, and the Public/Current/Community Affairs category. FireRock Productions also received nominations of craft achievement for Rocky … [Read more]

Galen Glen Winery To Receive Congratulatory Proclamation from the Pennsylvania Senate and House of Representatives

Galen Glen Winery To Receive Congratulatory Proclamation from the Pennsylvania Senate and House of Representatives

255 Winter Mountain Drive, Andreas, PA.  On Thursday, August 20th at Noon, Galen and Sarah Troxell, wine grower and winemaker, will receive a congratulatory proclamation from Pennsylvania State Senator, David G. Argall and Pennsylvania State Representative Jerry Knowles in the Winery’s tasting room.  The State House and Senate are recognizing Galen Glen Winery’s 20th anniversary and the fact that they have continually produced high-quality, hand-crafted wines, maintaining a tradition of excellence.  They are also being recognized for the Winery’s responsiveness to the ever-changing interests of the community and contributing in a meaningful way toward a better, more-productive … [Read more]

ASR Media Productions Nominated for Two Mid-Atlantic Emmys®

ASR Media Productions Nominated for Two Mid-Atlantic Emmys®

Health/Science/Environment Feature/Segment and  Commercial – Single Spot Categories Bethlehem PA, August 11, 2015 – The Mid-Atlantic Chapter of the National Academy of Television Arts and Sciences announced Emmy® nominations on August 11, 2015.  ASR Media Productions was nominated in the Health/Science/Environment Feature/Segment category: “The Peak TV – Temple/St. Luke’s Medical School Clinical Simulation Center,” Ashley Russo, Executive Producer, Kenneth Szydlow, Executive Producer, Abigail Mutschler, Camera/Editor.  Their second nomination came in the Commercial – Single Spot category for “PPL Electric Utilities Commercial,” Ashley Russo, Executive Producer, Katie Wallace, Director of … [Read more]

 LVCILLVCIL Celebrates 25th Anniversary and ADA

ALLENTOWN, PA—On Thursday, July 30, 2015, the Lehigh Valley Center for Independent Living (LVCIL) will celebrate its 25th anniversary at the Independent Living “CILver Celebration” (ILC) at Miller Symphony Hall in Allentown. The ILC event is presented by Easton Coach Company and The Express Times. Each year, LVCIL commemorates its founding as well as the signing of the Americans with Disabilities Act (ADA), by hosting a banquet that commends the disability community of the Lehigh Valley and honors local citizens, advocates and organizations. The ILC event will begin at 5:30 pm and include dinner, an awards ceremony and a silent auction fundraiser. All proceeds from the event will benefit LVCIL’s programs and services. This year’s “CILver Celebration” will be an … [Read more]

Women's conferenceThe Valley Women’s Conference: Paving the Path for the Next Generation of Women Leaders

The Epicenter Consulting LLC in partnership with Sharon Furbur are proud to bring this brand new event to the Lehigh Valley on Saturday, June 27, 2015 from 7:30am – 4:30pm! It is our mission to provide a forum to bring women of influence in the community and business together with women who seek inspiration and the young women who it is our responsibility to influence. Join us for a day of education, development and purpose! The next generation of of women leaders is our responsibility, come join us and learn how to pave the way for these young women! Speakers include: Mary Griffin, Founder of The Caring Place Sharon Furbur, Leadership Development Specialist and President of the Board of Directors for CareNet Sherrie James, Founder of Success 365 Now Milagros Canales, Community … [Read more]

Discover Lehigh Valley imageDiscover Lehigh Valley: Featured Events in June

12th Annual Southside Film Festival It all starts at 6pm on Tuesday, June 9th at the Portuguese-American Club, located at 337 Brodhead Ave. Catered food, entertainment, and a cash bar will be there for all to enjoy. The party goes ’til 7:30pm and the opening night movie, being screened at Broughal Middle School, begins at 8pm. $10 gets you access to the party and the opening night movie. The SouthSide Film Institute is proud to present Arctic Alchemy, Discoveries of the Red Hand as the opening night film for their 12th annual SouthSide Film Festival. The documentary film, directed by SSFF alumni filmmakers Nastia Tarasova and Irina Shatalova, follows award-winning beer historian Christopher Bowen, of Bethlehem, in his quest to reproduce a historical beer in the Canadian Arctic. … [Read more]

she nailed it thumbnailHabitat for Humanity of the Lehigh Valley’s 3rd annual She Nailed It! Competition

WHAT: Habitat for Humanity of the Lehigh Valley’s 3rd annual She Nailed It! Competition WHEN: Tuesday, May 5 from 4 to 6 p.m. WHERE: Renaissance Allentown Hotel , 12 N. 7th St., Allentown Allentown, April 16, 2015 – Women in the Lehigh Valley will be competing in an action-packed ladies-only nail-hammering competition called the She Nailed It! Social and Competition on May 5 in support of the Women Build Initiative. Teams of four will compete to see who can hammer home the cause! Each team member is tasked with hammering a nail as quickly as possible into a 2×4 wooden stud, and the team to hammer their nails the fastest will be named the 2015 She Nailed It! Champions. Team registration is open online at until April 24. Each nail hammerer raises $250 in … [Read more]

MusicRoomHistoric Easton House Tour

The 35th annual Historic Easton House Tour returns on Saturday, May 2nd with an eclectic 11 property mix that reflects not just the past, but also the future of Easton. The structures range from a historically significant landmark located on the Centre Square, to a beautifully restored 1840s Federal Style home in Downtown, to a turn-of-the-century mansion originally constructed for one of the area’s leading industrialists, to a newly renovated portion of the Lafayette campus. Rounding out the roster is a first-time house tour twist: a “historic home of the future” that features a blend of opulent modern construction with 200 year-old antiques. Taken as a whole, this year’s tour provides a picture of how Easton is renovating, restoring, and repurposing its historical buildings. It …[Read more]


Feld Entertainment Presents: Disney Live! presents Three Classic Fairy Tales, Presented by Stonyfield YoKids Organic Yogurt

Bethlehem, PA: Lehigh University’s Stabler Arena and Feld Entertainment has announced that DISNEY LIVE! Presents THREE CLASSIC FAIRY TALES will be coming to the venue on Thursday, May 7, 2015 for two shows – 4:00pm and 7:00pm. Prepare to laugh, sing and dance as you step into a world of wonder where wishing is only the beginning and dreams really do come true in Disney Live! presents Three Classic Fairy Tales Presented by Stonyfield YoKids Organic Yogurt. Join Mickey Mouse, Minnie Mouse, Donald and Goofy as they bring the timeless fairy tale adventures of Cinderella, Beauty and The Beast, and Snow White and the Seven Dwarfs to life in a live theatrical experience that is pure magic. With dynamic storytelling, award winning music, stunning costumes, glittering special effects and … [Read more]


St. Luke’s University Health Network Named One of the Nation’s 100 Top Hospitals

St. Luke’s University Health Network Named One of the Nation’s 100 Top Hospitals Lehigh Valley, PA (3/4/2015) – St. Luke’s University Health Network last week was named one of the nation’s 100 Top Hospitals® by Truven Health Analytics,TM  a leading provider of data-driven analytics and solutions to improve the cost and quality of healthcare. The Truven Health 100 Top Hospitals® study identifies hospitals and leadership teams that provide the highest level of value to their communities, based on a national balanced scorecard. The 100 Top Hospitals balanced scorecard measures overall organizational performance across 11 key analytic measures including patient care, operational efficiency and financial stability. The study has been conducted annually since 1993. This is the third … [Read more]

Cedar Crest

Tina O’Toole Leads and Inspires at Cedar Crest College

Cedar Crest College senior and Tina O’Toole represents what an education for a strong mind can do. Elected president of the College Literary Club Preterite in the 2013-2014 school year, O’Toole has taken the club to new heights by leading the publication of Onyx, a collection of writing, and inviting members to special opportunities such as meetings with authors Gwyneth Lewis, Poet Laureate of Wales, and Jean Kwok, author of Girl in Translation. She is also president of Sigma Tau Delta, the English honor society, vice president of Delta Mu Delta, the business honor society, and revises student writing in the Writing Center.  O’Toole recounts her journey in the 2014 edition of Onyx: “I was a single mom with an abusive ex-husband, no life, no future, and I knew I was capable of more. A … [Read more]


Philadelphia Native and Howard University Student Crowned Miss Black Pennsylvania USA 2015

Kayla Shuler of Philadelphia has been crowned Miss Black Pennsylvania USA 2015. Shuler studied dance at The Philadelphia High School for Creative and Performing Arts. She is currently studying Supply Chain Management at the Howard University School of Business in Washington. She will graduate from Howard University in Spring 2016. Shuler is an active member of the Howard University community. In October 2013, she cofounded BEYOND (Because Everything You Overcame Needs Dance). BEYOND encourages youth to make positive changes in their communities through art. Shuler is also the treasurer and fundraising chair of the Howard University Bisonette Dance Ensemble, a mentor, and a member of the Howard University Philadelphia Club. During the summer of 2014, Shuler interned with Target as an … [Read more]

I wear Gold for childhood cancer awarnessHelp Dylan Kenny Beat Cancer! by Jeanette Kenny

Hi #PurpleWarriors I am sorry I am just posting now. We had the meeting with his dr about the Stem Cell transplant and it was alot to take in and scary as hell. Me, Larry and Dylan were in the meeting and he told us Dylan right now has 3 options 1 stop therapy now and live out his life which we all said even Dylan that is not a option I will take. 2 have his scans see how they are and have a few more cycles and see if he will stay NED which the dr is almost 85% sure he will relapse again or 3 have the stem cell treatment. Its not a definite he won’t relapse after the stem cell but his chances are a little higher if he has it. Not exactly much of choices. So we have to discuss but as of now he will be having the stem cell transplant. The chemos they will be using are Melaphan (sp) etoposide … [Help Dylan]

sh santaLV Moms on a Mission – 2nd Annual Operation: Secret Santa 2014

LV Moms on a Mission invite you to join us at our 2nd Annual – OPERATION: SECRET SANTA 2014 * We’re so grateful for all of your support in the past and we’re thrilled to share this wonderful event with friends like you! We hope you can join us! Donate at Sign Up Genius Operation: Secret Santa Facebook Event Page LV Moms on a Mission Facebook Page View Printable Flyer Here …[See the flyer]


FOR IMMEDIATE RELEASE HABITAT LEHIGH VALLEY CELEBRATES 25 YEARS AT 10TH ANNUAL TOAST TO HOPE Allentown, October 10, 2014 – Habitat for Humanity of the Lehigh Valley’s 10th Annual signature fundraising event of the year, A Toast to Hope, will take place at the PPL Center in Allentown on October 23 from 6 to 10 p.m. A Toast to Hope features food samplings of many of the up and coming area restaurants, great wine, and a silent auction, including beautiful jewelry and great travel packages. Tickets cost $100 and can be purchased on All proceeds from the event benefit the Habitat Home Building Program. Habitat Lehigh Valley will celebrate three very special 2014 milestones during the event: dedicating its 100th home, its 25th anniversary, and hosting its 10th … [Read more]

Julie Ann Edgar[Lehighvalleygastruth] PennEast Gas Pipeline to Cut through Lehigh Valley!!!! Courtesy of Julie Ann Edgar

FOR IMMEDIATE RELEASEKaren Feridun, Berks Gas Truth,, 610-678-7726Jeff Tittel, NJ Sierra Club,, 609-558-9100Patty Cronheim,, 609-558-2564Laura Wilson,, 908-319-3306Alice Orrichio, 908-995-9677Diane Dreier, GDAC, dreierauto@hotmail.comSam Koplinka-Loehr, Clean Air Council,, 607-592-7650 Communities Fight to Stop PennEast Pipeline as Company Enters Federal Regulatory Process Communities along the proposed route of a 105-mile pipeline in Pennsylvania and New Jersey are expressing their opposition to the project today by contacting the Federal Energy Regulatory Commission. More than 350 people have submitted formal comments, calls, and emails to … [Read more]

JwearNot in My City by Val Piacentini

Is it possible that Americans are waking up to the bleak reality that human trafficking is rampant within our boarders?It used to be conventional wisdom that the word “trafficking” referred to problems abroad, not here in our perfect little world. The sad reality is that human trafficking in general, and sex trafficking in particular, are not only a major American problem, but also a Lehigh Valley problem.    I will spare you the details and statistics, and instead refer you to two amazing local organizations at the end of this article that can supply you with more stark realities than you probably want to know, to be honest. What I think is the most pertinent thing is this: young girls (and boys) are being groomed right under our noses for the atrocity that is human trafficking. My … [Read more]


FOR IMMEDIATE RELEASE HABITAT LEHIGH VALLEY’S BLITZ BUILD AND MEDIA DAY What: Habitat Lehigh Valley’s Media Day during Blitz Build When: Tuesday, September 16 at 10:30 a.m. Where: 735 Aaron Street, Bethlehem Bethlehem, September 11, 2014 – Habitat for Humanity of the Lehigh Valley and Wells Fargo will blitz build one home in 10 days, from September 16 to 30. The home, located at 735 Aaron Street, is part of a 40-home development on South Mountain in Bethlehem. Media Day, with special opportunities for photography, will be held on Tuesday, September 16, beginning at 10:30 a.m.  The blitz build is an accelerated build schedule where dedicated Wells Fargo volunteers across the Lehigh Valley come together to build a house from foundation to roof in 10 days. “At Wells Fargo we … [Read more]

wineflyer2“Wine & Paint” Fundraiser to Benefit Lehigh Valley Lupus Connection

Lehigh Valley Lupus Connection,  is a new program that offers peer mutual support and education and wellness programs to lupus patients and their families.  It is sponsored by the Lupus Foundation of PA and we meet on the 4th Saturday of the month at the Good Shepherd Health & Technology Center in Allentown.  Our group is growing and we have our first big fundraiser coming up on Saturday, October 18th.  It is going to be a “Wine & Paint” event held at the American On Wheels Museum in Allentown.     … [See the flyer]



barnThe Lower Macungie Township Historical Society 25th anniversary

FOR IMMEDIATE RELEASE The Lower Macungie Township Historical Society will be celebrating its 25th anniversary by hosting an event at the Lower Macungie Township Community Center, 3450 Brookside Rd., Macungie, PA on October 12, 2014, from 1-4 p.m. The celebration will include exhibits, demonstrations, children’s activities, food and more. Admission is free. Tom Hall Auctioneers will also be offering antique appraisals at the event.  Tickets for appraising two items can be purchased on-line for $8 Sarajane Williams, president of the society, said, “Over the past 25 years the volunteers of LMTHS have made a difference in Lower Macungie in a number of ways. We have written about the history of our communities and schools in our history book and our newsletter, and … [Read more]

Julia HeadshotMusikfest: A Summer Tradition, by Julia Johnson

Don’t miss the 31st annual 10-day MusikFest from ArtsQuest! Featuring performances by ZZTop, All-American Rejects, Jason Derulo, Sheryl Crow, The Moody Blues, Steely Dan, The Avett Brothers, Alan Jackson, Weezer, and Keith Urban. Musikfest was founded in 1984 by ArtsQuest, a community-based nonprofit organization, and more than 180,000 people came to historic Bethlehem for the first event. The event featured 295 performances and had six stages (Stages are called “platzes,” a homage to the city’s Germanic heritage; platz is the German  word for “place”).  Now, MusikFest has fourteen stages, eleven of them completely free.  Only the PNC Performing Arts Series and the Sand SteelStage require tickets.  There are over  500 free shows from … [Read more]

HHLVHabitat Lehigh Valley’s Blitz Build and Media Day

FOR IMMEDIATE RELEASE HABITAT LEHIGH VALLEY’S BLITZ BUILD AND MEDIA DAY What: Habitat Lehigh Valley’s Media Day during Blitz Build When: Wednesday, July 23 at 11:30 a.m. Where: 1460 James Street, Bethlehem Bethlehem, July 21, 2014 – Habitat for Humanity of the Lehigh Valley and HMK Insurance will blitz build one home in 9 days, from July 22 to 26 and July 29 to August 1. The home, located at 1460 James Street, is part of a 40-home development on South Mountain in Bethlehem. Media Day, with special opportunities for photography, will be held on Wednesday, July 23, beginning at 11:30 a.m.  A blitz build is an accelerated build schedule where volunteers across the Lehigh Valley come together to build a house from … [read more]

Diane Roberts2nd Annual Run/Walk with Your Doctor, by Diane Roberts

I am writing to extend a personal invitation to you to join the 2nd Annual 5K Run/Walk with Your Doctor to be held on July 20, 2014; proceeds will benefit the American Heart Association as we “Get Healthy Together!” Tilghman Medical Center along with healthcare partners are coordinating a day filled with a 5K run, an energizing walk, children’s activities, food, entertainment, educational materials and information about Getting and Staying Healthy! There are a number of ways to make an impact on the Run/Walk with Your Doctor event. This race will bring together partners in healthcare at our medical campus, at 4825 W. Tilghman Street, in South Whitehall Township. We are kindly requesting local business, schools, community members, as well as our healthcare friends to … [Register now]

Lupus ButterflyMay Is Lupus Awareness Month, by Lisa Ross

We may know someone who has lupus but many and most at risk for this chronic disease know very little about it.  Known as “American’s Least Known Major Disease”, an estimated 1.4 to 2 million Americans have been diagnosed with lupus. It is a chronic autoimmune disease that causes the immune system to attack the body’s healthy tissues and organs.  It can attack virtually any major organ or tissue in the body including kidneys, brain, heart, lungs, skin, and joints.  It is often difficult to diagnose and mimics other diseases which quite often leads to delayed treatment.  The cause of the disease is unknown, yet with early diagnosis and proper treatment, the symptoms of the disease can be managed which lessens the chance for permanent damage. Lupus can occur in men, women and … [Read more]

KathrynMake a Difference: Shop Fair Trade, by Kathryn Elsayed

I was surprised when I was asked to write an article about our fair trade gift shop, Eco4u Boutique. Even though we are the first ‘Fair Trade Global Gift Emporium’ in all of Southern New Jersey, I was taken aback by someone actually caring to hear about it. You may ask yourself why, but I have found that so many people don’t even know what fair trade is. The story of how our shop came into being is one of evolution.  In 2007, my husband and I, along with a dear friend, created a fair trade nonprofit: Womens Future Benefit International Project. We got our pennies together and became a 501(c)3. Our dream, at that moment, was to go overseas to developing countries and be part of fair trade on the creation side. The focus of our nonprofit, as well as our store, is supporting women, … [“Every purchase you make helps better the world.”]

Dyanne Holt of Apollo Grill, with founder of JAACF, delivery meal for 30 to Hospice House.

Judith Adele Agentis Charitable Foundation Rallies Fine Restaurants with Meals for St. Luke’s Hospice, by Tina Bradford

The JAACF foundation also helps fund early detection of pancreatic, ovarian and other cancers uninsured, high risk individuals. BETHLEHEM, PA (March 6, 2014) – Every Thursday afternoon, staff and family members of St. Luke’s Hospice in Saucon Valley have been graciously treated to an array of the finest cuisine from leading Lehigh Valley eateries including Apollo Grille, Emeril’s Chop Hose, and Shula’s. Each participating restaurant, on behalf of Judie’s Table of the Judith Adele Agentis Charitable Foundation (JAACF), donates and delivers with quiet honor, a lavish spread of appetizers, entrees, salads, and desserts for 30 people. Recently, Dyanne Holt, co-owner of Apollo, served with great aplomb, a generous spread of menu items, including Apollo Waldorf, Brie and Pear … [read more]

GIG logoMotherhood Out Loud in May 2014 Presented by Global ImpACTORS Group

Global  ImpACTORS Group (GIG) proudly announces its upcoming production Motherhood Out Loud. This new show is packed  with laughter, gripping stories, touching moments, and wry surprises. The  format of Motherhood Out  Loud  is laid out in various compelling short monologues and scenes with a cast of 16 actors playing over 50 characters. The emotional tone of this show strikes a deep universal chord within us all. Some language and content may not be suitable for younger audiences. Motherhood Out Loud opens on  Friday, May 16th at  8pm at the Macungie Institute, 510 East Main Street, Macungie, PA. Five additional performances will follow: Saturday, May 17 that 3pm and 7 pm; Friday, May 23rd at 8 pm; Saturday, May 24th at 3 pm and 7 pm. General admission tickets … [Read more]


The Fifth Annual Lehigh Valley Sports Hall of Fame Induction Dinner

Dear Friend, Youth are at risk throughout the Lehigh Valley. Our organization provides sports and mentoring programs established by the Lehigh Valley Sports Hall of Fame. The programs begin at age five and continue to young adult. Our programs include; sports leagues, a variety of sports teams competing in local leagues, assistance with fees for gyms and youth mentoring programs, trips to professional and college sporting events, various field trips and college visits are arranged for prospective teenage students, all of which have been paid for by funds raised by the LVSHOF. Last year needy members of our 16-18 basketball teams were given two pair of sneakers and all of the participants received t-shirts and awards. Our track team is now in its 11th year. We are providing assistance … [Read more]



The eyes of Alzeihmers

Eyes of Alzheimer’s, by William Cohea

It is human nature to make eye contact. We learn early on as an infant to gaze into the eyes of our parents for love, guidance and support. There comes a time for some, and that time comes way too early, when we gaze into our parents eyes for that recognition of love, support and guidance,  and the returning gaze is one of confusion.  That returning look is one we do not recognize. We realize that we will no longer be able to see the reflection of love in those eyes ever again. This is the last of a series of a blog post about my wife’s family and the challenges and pain that they faced with their father, John, and his Alzheimer’s and it’s effects on the family at the end.  The complete series from his last day at home before going into an Alzheimer’s … [Photo galleries]

Bringing a soldier home

Lehigh Valley Woman’s Journal Supports Effort to Bring Local Soldier Home for Christmas

A HUGE Thank You goes out to the Lehigh Valley Womans Journal for supporting my niece, Desarae Hubbard in her efforts to get her soldier husband home for Christmas.  – Mary Pierce  (See Bring a Soldier Home for Christmas by, Mary Pierce featured in December’s edition of Lehigh Valley Woman’s Journal) Local Sailor Coming Home Thanks to Facebook Voters (The following article originally appeared on KETV) A Bellevue family will be together for the new year, thanks to thousands of strangers on Facebook who won them a free plane ticket. Josh Hubbard is a sailor stationed in Washington and preparing to ship out for at least 10 months.  His wife, son and baby daughter live in the Omaha metro. “We came back from our honeymoon and found out we were expecting,” Desarae Hubbard … [Click here to read more and see video]

Mentor photo

Building Relationships Enhancing Lives

Founded in 1989, Pennsylvania MENTOR is a leading home and community-based human services provider serving individuals with intellectual or developmental disabilities, as well as emotional, behavioral or mental health challenges. We offer a range of innovative programming to enhance the lives of children and adults in our communities. Life sharing Through Family Living, Therapeutic Foster Care, Respite Services, and Autism Services are a few of our services.  We are located throughout Pennsylvania including Brodheadsville, Pittston and Allentown. What is a Mentor? Mentors are independent contractors who open their hearts and their homes to care for a child, adolescent or adult in need. With the support of a specialized team of health and human service professionals, Mentors become … [read more about Mentors]


What’s New at Haven Salon and Spa?

What’s new for November? Lots!  New Faces: We’ve got a few new faces at Haven! Stylists Ashleigh, Ellen and Holly have recently joined our team and we couldn’t be more excited… Holly, a highly experienced hairstylist, joins us from Nicole Lynne Hair in Allentown. An expert in tape-in extensions and creating the perfect style for weddings and special events, Holly is also available to perform a full range of body and facial waxing services! Ashleigh and Ellen come to us from Excape Hair Design in Allentown and are ready to utilize their extensive training and experience to help keep your locks in check or completely transform your look! In addition to being a talented hairstylist, Ellen is also a certified Microdermabrasion specialist! And speaking of … [learn more about Microdermabrasion]


ARISE Event, by Justin Arnold

Arise is an all arts event that will incorporate an art showing, live art, poetry, and music. This event will feature local artists from throughout the Lehigh Valley to display and share their gifts and passions with the community. This event will be partnering with an organization called The VAST (Valley Against Sex Trafficking) Coalition in order to raise awareness and support to fight human trafficking in the Valley. We have a vision to bring the community together to fight a horrific reality that people may not be aware of. Our gallery will feature artwork from LVAC Artist of the Month … [Details about Arise and VAST event]

Sixth Street Shelter

A Generous Expression of Volunteerism: The Sixth Street Shelter Expansion Project by Jessica R. Dreistadt

In the Lehigh Valley, hundreds of families experience homelessness each year. As the director of the Sixth Street Shelter, people often ask me why people in our community, where opportunity seems so plentiful, become homeless. While each family’s circumstances are unique, we do see some common themes including loss of a job, domestic violence, unexpected illness, and aging out of foster care. Homelessness is something that can and does impact people from all walks of life, either directly or indirectly. The Sixth Street Shelter was founded in 1984 to support families as they work toward resolving their homelessness. Families are typically permitted to stay at the shelter for up to 60 days. During that time, the shelter provides families with a private apartment that includes a full … [Read more about the Sixth Street Shelter expansion project]

5k run-walk

5k Empowers Patients and Doctors to Get Healthy Together, by Diane Roberts-Tatum

Let’s Get Healthy Together was the 2013 theme for the First Annual 5K Run/Walk with Your Doctor held at the Lehigh Parkway, Allentown on Saturday, July 13. One hundred walkers and runners registered for the event, with all proceeds benefiting the American Heart Association. Physicians from Tilghman Medical Center, Westfield Hospital, Comprehensive Pain Centers, Westfield Surgery Center, and other healthcare providers ran with patients, staff, and community members while pledging to raise funds and live a healthier lifestyle. The 5K had children’s activities, healthcare vendors, blood … Read more about the event

13033985-largeYour Hair Can Put a Smile on Someone’s Face, by Marla Gonzalez

My name is Marla Gonzalez and I own RockinStylist Salon. I have been a hairstylist for 22 years and feel it’s a very rewarding career. What I want to talk about today is donating hair for cancer research. There are many organizations that accept hair for cancer patients. Each organization has different requirements for their hair donations. For example, Pantene Beautiful Lengths accepts hair that is 8” in length compared to Locks of Love  requiring 10”.  If there are certain concerns you have when you donate such as who the hair goes to, if the organization is not for profit, you would be able to find all the information online. I always suggest researching who you want to donate to before you decide where to donate. If you know that your goal is to grow your hair to donate it, … Where and how to donate your hair

herosNo Shortage of Heroes, by Andrea Hartley

(This article originally appeared in Jersey Man Magazine) It has been said there are no heroes like those from the 1940’s, ‘50’s and ‘60’s. But that isn’t true; there are many heroes, most of them unknown to the majority of Americans. This is about some of them and dedicated to all heroes, known and unknown. One modern hero who has become a public figure is J.R. Martinez, who recently won the top award on “Dancing with the Stars.” That doesn’t make him a hero, but what he overcame to get there does. On April 5, 2003, the Humvee Martinez was driving in Iraq hit a land mine, and his life changed forever. Nearly half his body was burned; he thought he was going to die. In a medically-induced coma, he began a 34 month treatment and recovery process that included 32 … [Read more]


WTXF Speaks to Business Owners and Residents Who Have Recovered From Sandy WHAT: FOX 29 hits the road this summer for this special series which will tell the stories of business owners and residents who have fought hard to rebuild their lives, homes and businesses, after the devastation of Hurricane Sandy. Every Friday this summer, during “Good Day Philadelphia” WTXF will visit various towns along the Jersey shore to interview residents about their stories of resiliency. As part of this series, FOX 29’s Weather Authority team Sue Serio and Scott Williams will provide live weather reports from various locations on the Shore along with FOX 29’s mascot, Bus Stop Buddy. WHEN: All Summer through Labor Day WHERE: WTXF FOX 29 – “Good Day Philadelphia” … [read more]



Why Domestic Violence Victims Don’t Leave

Turning Point


Domestic Violence is an epidemic in our society. One in four women in the U.S report being a victim of intimate partner abuse at some point in her lifetime. That is more than have contracted all forms of cancer, heart disease, or any other serious illness. Yet, when you hear about the major reasons for emergency room visits, hospital stays, and even death, domestic violence is rarely mentioned. Yes, domestic violence is an epidemic. It impacts everyone. It is a primary cause of homelessness. It costs employers billions (with a b) of dollars in lost wages. And domestic calls are listed … [Read More…]

photo 1Collaboration Creates Community That Works

By Brenda Lange A group of sixth graders at Nitschmann Middle School are getting an early dose of college life. Through a partnership with Moravian College, one team of 11 and 12-year olds are now known as “Team Moravian.” “Initially, our principal, Jacqueline Santanasto, shared her idea for the four teams in sixth grade to pick a local college as a mascot, where they would decorate their classrooms and so forth,” explains Bryce Stewart, one of the team teachers participating in the collaboration. “And then the idea grew into an educational partnership.” Two of the team’s … [Read More…]


Cancer – Not A Dead End

Depression, anxiety, and isolation…bewilderment and hopelessness. It’s tough enough getting a cancer diagnosis and undergoing treatment, but now these feelings, too? That’s where the Cancer Support Community of the Greater Lehigh Valley fits in: by offering support and education to people and their loved ones affected by cancer so they can restore a sense of control, reduce isolation and stress, better manage their care—and redefine hope. The medical community fully endorses the goals of providing psychological, social, and emotional support and education to people affected by … [Read More…]


Imagevolution Selects VALOR as Winner of 2013 Design Grant

Bethlehem, PA– The meritorious work of a nonprofit is often unassuming, but in the case of VALOR Clinic Foundation it is certainly not going unnoticed.  After careful consideration amongst a very deserving pool of applicants, the honorable organization has been selected as the winner of Imagevolution’s 2013 Giving Back Design Grant. For one year, VALOR (Veterans Assisted Living Out Reach) will receive up to $10,000 worth of marketing and design services aimed at complete brand revitalization, and increased recognition of the good work of the organization throughout the community and … [Read More…]

Channel 12

Channel 12 Action News: Yoko Ono, Sean Lennon, Susan Sarandon Visit PA Fracking Sites

By Kelly McCarthy Montrose, PA (WBNG Binghamton) A bus filled with New York City residents and celebrities like Yoko Ono and Sean Lennon traveled the back country roads of Susquehanna County. They came to get a closer look at communities affected by Natural Gas drilling. WBNG E-News – Sign Up For Our Newsletter! Some members of Artists Against Fracking toured gas drilling sites in Northern Pennsylvania in hopes of raising awareness about the effects of fracking before it comes to the homes they have in New York. “Fracking is such a major major decision because it’s … [Read More…]

CSCGLVWhen Cancer Invades A Child’s World

Maddy was diagnosed with leukemia at the age of two. For several years, she battled the disease. Her family and friends did the best they could to help her and be there for her, but as her mother said, “It’s not the same as being around other people who are going through the same thing.”

To the children and their families who hear the dreaded words, “You have cancer,” a calm and certain world suddenly turns topsy-turvy. This is why so many children and their families come to the free programs at the Cancer Support Community of the Greater Lehigh Valley: to help them regain a footing. Learn about Kid Support

CSCGLVIt’s Breast Cancer—Not the End of the World: Continuing to be Intimate and Sexual

By Jen Sinclair, LPC, Program Director, Cancer Support Community of the Greater Lehigh Valley

It’s a shock that resonates far beyond the questions about treatment and mortality. It can infringe on a woman’s self image, creating fears about intimacy, sexuality and changes to relationships. The diagnosis is breast cancer, and the waves of distress can keep on coming. Learn how to ease the distress

Cat Freed From Dungeon Existence.

This poor cat had been kept in a windowless basement for 11 years.  The people keeping him there had minimal interaction with him.  Occasionally their Jack Russel terriors would get into the basment and terrorize him.  A young woman started boarding with them and was horrified by this situation.

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Contact: Blake Dannen /

WHO: Calling all Lehigh Valley acoustic original music artists!
WHAT: 8th Annual Lehigh Valley Acoustic Performers Contest
WHEN: November 1st, 8th, 15th, 22nd, 29th – 8 p.m.
WHERE: Mezza Luna Bar & Grill, 1193 Airport Road, Allentown, PA
WHY: To support and promote the local, original singer-songwriter music community. read more

The Lehigh Valley Community Health Expo

The LV COMMUNITY HEALTH EXPO 2011 will be an educational, yet entertaining event for ALL ages! It will be held at THE HYATT PLACE, 45 W. North Street, Bethlehem, PA on 11/12/11. Doors will open from 12:00-6:00pm. This event is FREE to the public. read more

Black Puppy

This little puppy had just arrived in his new home when a baby gate fell over on him  and broke his leg.  His adoptive family had enough money for his first vet visit and vaccines.  They didn’t have nearly enough to pay for a $1400.00 operation.  They contacted No Kill Lehigh Valley and we paid for the surgery – which was a great success.

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