Customer Experience, Sales Leadership and How it Relates to our Business? by Brian K. Cosgrove

P7-f0555 (2) (1)When you read the title, “Customer Experience” immediately your thoughts go to end users of our products and services.  What I would like you to think about is how the “Customer Experience” plays into your daily sales work life?  To me, the customer experience starts under our companies four walls.  Our most important asset is our people and I think sometimes as sales managers we take that for granted!  Some might say that these tips are geared towards “New” sales leaders and I wouldn’t dispute that thought.  The challenge is that over time, “New” leaders become “seasoned” leaders and sometimes can fall into the pressures of quota/budget attainment and forget about the “Customer Experience” as it pertains to their teams. I thought I would share some tips that play into successfully … [Read more]

Excavating Your Midlife Self: Leading Through Career Transformation by Mona DelSole, MPA

“I saw the angel in the marble and carved until I set him [or her] free.”  Michelangelo. If I were to share my strongest feeling mona & john (1)about growing older it is my desire to not become old in spirit.  For me, that means to keep moving forward with greater authenticity and meaning.  I reflected on many questions over the past year.  Questions like:  In midlife, do we still have dreams and goals or is it wind down time?  Do we want to be more? Do more? Contribute more? Or are we content with good enough?  Or do we long to thrive with deeper meaning? Though I enjoyed working in a meaningful career for years (and still do), I often found myself wanting something that felt more authentic to my own dreams and goals.  Having come from a family of entrepreneurs, my dream has been to launch and … [Read more]

Building a New Foundation-The Fiduciary Rule by Lou Wolkenstein

It started with Dodd-Frank, the legislative response to the Financial Crises. The battle cry of  “never again.” has touched every corner of the financial and investment industry. Banks, mortgages, credit cards, investments, retirement plans and loans have all been re-regulated. Banks are now required to keep higher capital requirements as a result of the expanded oversight by U.S Government Agencies and Basel III. Proprietary trading with depositor’s money is coming to an end at investment and commercial banks. Consumer credit cards and loans are regulated by the agencies they should be regulated by, such as: the Federal Reserve, the Office of the Comptroller of the Currency, the U.S. Treasury and the expanded oversight of the Consumer Finance Protection Bureau. Not to mention, the … [Read more…]

Having Passion for your Job and the Workplace by Michael Zeidenberg

2e936a7So who is responsible for creating or having the passion for your job? Do you love or hate your work environment? If you don’t enjoy your current role, why did you take the job in the first place? Better yet, why are you still there? When you first started your job, did you love it and then fall out of love with your role or the organization?

All interesting and very compelling questions… From my experience I believe most people start a new job because of several reasons. Read more


Ashley Russo Receives Golden Laurel Award

Executive producer and host of The PEAK TV was honored at the YWCA Bethlehem Women & Teens of the Year Awards BETHLEHEM, Pa. – April 9, 2016 – PRLog — Ashley Russo, president and executive producer of ASR Media Productions and two-time Emmy® winning host of The PEAK TV, was awarded the prestigious Golden Laurel award at the 2016 Women & Teens of the Year ceremony on Thursday, April 7th at the event center at blue. Ms. Russo was nominated by past Woman of the Year award recipient, Virginia Oskin, and received letters of support from Lenore Mohr, United Way of the Greater Lehigh Valley and Chris Kocher, Wildlands Conservancy. Ms. Russo thanked friends and colleagues in her acceptance speech. Of her positive approach to life, Ms. Russo said, “I always believed that I could … [Read more]

Lehigh Valley Women of Influence Awards

Congratulations to the 2016 Women of Influence Award Winners! Join us in honoring these 28 Greater Lehigh Valley women business leaders at an awards … [Read more]

How I Started my Career in PR/Sales and Marketing by Tammy Santiago


My career in PR/Sales and Marketing happened purely by accident. After graduating college with an education degree, I found that teaching jobs were not in abundance here in the Lehigh Valley. The teachers who taught me, are now teaching my 17 year old son. What to do? What to do? After sending my resume to a local media company, my life took an unexpected turn. I thought to myself, “Hmmmm, what would be the longevity, my future in marketing and sales?”  After 24 years, I’m still loving every second of it.

I heard “horror” stories about being the “sales” women, the “PR” girl, and the marketing nightmares that I could face. Nevertheless, it turned out to be my passion. I thought all my life I wanted to be a teacher, teach at my alma mater, Easton High School, Coach at Easton where I played. That quickly changed my first day at my very first job. [Read more]



Do you believe in Unicorns? by Paul Gillingwater

Do you believe in Unicorns? by Paul Gillingwater

Conjure Up Some Marketing Magic in 2016 by Dee Long Creative

deephotoIf one of your priorities for the New Year is to make 2016 your best year in business ever, make the commitment now to learn how to become a Marketing Magician. Here are seven key questions to ask yourself on the road to prosperity for your product, service or business: (1)   List three special features that make your product or service stand out from the competition (2)   Write down three specific business goals you want to accomplish in the first quarter of 2016. (3)   Walk into your store, shop or place of business and write down the first three things you notice. (4)   Write down three things you think you are already doing well in your business. (5)   Take an honest … [Read more]


Four Reasons Why You Aren’t Coaching Your Staff by Diana Southall

Diana_Southall_headshot2Like exercising and eating right, most business owners express to me that they know they “should” be spending more time coaching and training their team members. When I ask why, the answer I get is “I am too busy” – but what is the real reason? Yes, even small business owners and managers sometimes don’t “do the job” (a short list from my article 10 reasons why someone doesn’t do the job) Which one applies to your situation– why aren’t you coaching your staff? You don’t know what to do / or how to do You aren’t motivated to do it (you are uncomfortable) You think it is pointless You believe something else is more important (after all, you do spend your time doing … [Read more]


The Daily Chalkboard by Michael D. Davis

A series of great opportunitiesGot a problem? Great! Struggling with a situation? Fantastic! In a quandary over what to do next? Awesome! All breakthroughs in life rise from difficult situations. There isn’t an idea or solution that has not been born from fires of opportunity fanned by whirlwinds of adversity. Mankind’s problems beg to be solved. Solutions propel mankind to greater heights of discovery in all areas of human endeavor. Regardless of the size or gravity of your problem, a seed of opportunity lies within, waiting for you to nurture it into bloom. Find The Daily ChalkBoard on LinkedIn   … [Read more]


How to Succeed in Management by Guy A. Catalino CMC

GuyCongratulations! You recently have been promoted to that management position and sitting in that corner office you’ve always coveted in your career. It’s new! It’s exciting! You feel you have finally arrived! You’re educated, trained, and have a wealth of experience under yourbelt.Youcan’t wait to get started and make your mark with your new team. You’re ready for the challenge!

At one time or another, we may all have had an opportunity in our career to feel that elation and excitement. How ready were you to manage right out of the gate? I know I wasn’t!

Reflecting back on when I started managing in a senior position, there were some key things that I wish I would have done differently, more, or better! So, when coaching or mentoring others, there are two major lessons learned that I usually share with them: [Read more]

What in the World is an Ethical Will? by Jillian StoneWhat in the World is an Ethical Will? by Jillian Stone

Don’t get turned off without reading…you may be pleasantly surprised. When we think of wills, we think of our last wishes or tangible items we want to leave to our heirs. Generally, this is not an exercise we enjoy thinking about so it’s usually put off until it becomes evident that we need one. In the marketing world, these sort of products are called unsought products for obvious reasons. But what if the things we left to our heirs (and even those who are not our heirs) were not tangible things but things of the heart? What if we could share the things that are deep in our hearts that we never expressed out loud for whatever reason? What if there was something in your heart you … [Read more]

Thomas DimmickThe HR Split, by Thomas Dimmick

A LinkedIn connection of mine, Donna Genay, recommended that I read a recent post by Ram Charan. The title of the piece was “It’s Time to Split HR” ( After reading it, the thought occurred to me that Mr. Charan has really not applied the knife quite where I would suggest it needs to make the cut. Rather than between “administrative” functions and “development” functions, I would suggest that the split really needs to be made on the basis of level in the organization. Following WWII the US Federal Government began to make significant and ever widening changes into the employment arena. Through Federal legislation, Executive order and … [Read more]



Yes Virginia, There Really is a Virtual CPA to Help Your Business by Lester Bahr CPAYes Virginia, There Really is a Virtual CPA to Help Your Business by Lester Bahr CPA

Running a small business is really tough, is it not? I know, because for 28 years I’ve been interfacing with entrepreneurs doing it. So, if it seems like you are fighting a losing battle trying to stay abreast of new tax laws that are inflicting more time to learn and comply with, you are not imagining it. In fact, in a study conducted by the Small Business Association it was suggested that small businesses pay 67% more to comply with the tax code than large firms do simply because of their small size in absorbing those tax compliance costs. For example, on average, companies with less than 50 employees pay $1,518 per employee in tax compliance cost. Compare this to companies with more than 100 employees and the cost came down to $647 per employee. So why is that? The fact is that many tax laws do not necessarily scale proportionately in complexity with the size of the business. This can put a small business owner at a disadvantage paying a professional advisor to help their business comply with some of the same rules that apply to bigger companies. And it’s not just at the … [Read more]

Get Noticed as a Passive Candidate by Robert Gallagher

Get Noticed as a Passive Candidate by Robert Gallagher

You might love your job. But that alone is no guarantee of long-term employment. The job market is increasingly mobile in terms of job tenure. This comes even as 44% of employed workers identify themselves as “passive” candidates, or people investing little to no effort in searching out new job opportunities, according to a recent study by CEB. The reason? “Passive” does not always equate with “satisfied.” There are a number of ways to maximize marketability with a minimum of effort and exposure. By taking these steps in advance professionals can forget the job boards and let their dream job come to them instead. Create a positive online presence While most professionals … [Read more]

Your Business Minute- The Times Herald: Recent Communications, Schwenksville: Local partner providing business phone systems, service and support written by Charlotte Conroy

Your Business Minute- The Times Herald: Recent Communications, Schwenksville: Local partner providing business phone systems, service and support written by Charlotte Conroy

This article was originally published in The Times Herald By Montgomery County Chamber of Commerce on August 20, 2015 SCHWENKSVILLE >> Recent Communications, Inc. is a local partner offering customized communication solutions, service, and support to small and mid-sized businesses in the Delaware Valley region. As a local, family-owned and operated business with over 30 years of experience and expertise within the telecommunications industry, Recent Communications’ mission is to provide fellow local businesses with the much deserved focus and support when it comes to a business critical tool, their phone system. Recent Communications offers holistic unified communications … [Read more]

For the love of Tight-Rope Walkers By Tina Olson Wilkins

For the love of Tight-Rope Walkers By Tina Olson Wilkins

If you are anything like me you spend a certain amount of time budgeting, money managing, and family-life balancing. I walk on a tight rope with holes in the net below as the risk is high, but the rewards are great because there is a pleased audience at the end of the rope. They did not waste their time and resources on the clumsy attempts of a failed dancer. They do not see all of the foot work or the type of agility required to stand in the middle and smile to them reassuring them that it’s going to be fine and that you will cross to the end of that rope to ‘The Bottom Line.’ If you are at the end of your rope with ‘The Bottom Line’ and seek the personal success of improving the … [Read more]

Leadership Cycle: Is History Destined to Repeat Itself? by Brigette Hyacinth Leadership Cycle: Is History Destined to Repeat Itself? by Brigette Hyacinth

World history is usually taught as the history of civilizations. The significant facts are generally the ones that have had a bearing on the development of those civilizations. Human history is an unending series of repeated cycles. The world is round and almost everything goes through cycles. There are life cycles, climate cycles, economic cycles and political cycles to name a few. Just look at the circular dial of a watch: the hand revolves around and around, as time recurs in a cycle. It can be argued that leadership like the rest of our affairs is essentially cyclical in character. Effective leadership is commonly viewed as central to organizational success. The Leadership cycle includes five stages – Awareness, Development, Maturity, Reinvention and Decline. Stage 1. Leadership Awareness – A leader is born. A situation arises, a leader steps forward, takes the helm and acts in that capacity. He / she creates the vision and sets goals. Stage 2. Leadership Development – … [Read more]

Three Secret Six-Figure Businesses You Can Run from Home by Mike MartinezThree Secret Six-Figure Businesses You Can Run from Home by Mike Martinez

In a day and age where the middle class seems to be disappearing, and where well paying careers are requiring a higher education more than ever before, to some it may appear that a six figure income is simply beyond their reach. However, things have changed. The field has broadened and the possibilities have opened to include new and more innovative services. In reality, providing a value-based service is the key to developing a six-figure income. The following three businesses are little known services, yet highly lucrative alternatives. Life Coaching Service: Many people readily offer advice to friends, family, and in some cases, even complete strangers. These days, this simple … [Read more]

Yoshito HortiBe Unique… and You Will Succeed by Yoshito Hortie

Uniqueness—being genuinely different to the competition—is the greatest strength that any company can have. Harvard professor Michael Porter famously compared old-fashioned Japanese companies to lemmings—all running in the same direction until they plunge off a cliff into the sea! Porter was right. Just think of the once-great Japanese electronics firms: Because they all focused on producing the same things as their competitors, rather than on producing one or two things that were different, they completely lost their global dominance. But being different is not about being different just for the sake of it. Being different is about finding the things which you can do and no one else can. Being different is about establishing the core principles of your business and sticking to … [Read more]

Connie3 Savvy Self-Promotion Examples for People Who Work In Corporate Environments by Connie Kadansky

We have all been exposed to the brash, unethical type who simply is not in tune with the delicate balance of over-promoting and under-promoting themselves; right? The unfortunate part of being exposed to an over-the-top self-promoter is that it causes good, solid contributors to shrink back when it’s time for them to step up and take credit for what they did well. Here are 3 examples of savvy self-promoters who are taking credit for a job well done. AJ is a Sr. Recruiter for a $15 Billion company.  She was assigned a project in a particular department that was notorious for being very dissatisfied with prior recruiting efforts.  She listened, worked strategically and achieved outstanding success in filling positions.  The C-level executive was scheduled to come to her facility. … [Read more]

TinaotoolePLEN Seminar Experience Taught Me How To Better Advocate, Lead, and Pursue My Passions! by Tina O’Toole

This article was originally published in Tina’s blog, “Leading and Inspiring” I have not posted a blog entry recently, but I have a good excuse.  I was attending the Public Leadership Education Network (PLEN) seminar, Unlocking Nonprofits: Innovations and Careers!  For anyone who is not familiar with PLEN, I highly recommend you check out their site. Cedar Crest College regularly sends a handful of students to PLEN seminars, and I was lucky to be one of the ones chosen this year.  While I will be covering some of the information I feel I received from this truly enlightening seminar throughout the week, I want to offer an overview.  PLEN is a nonprofit dedicated to empowering women as leaders.   … [Read more]

Gillian Moreira ThumbnailStaying Encouraged During the Job Hunt by Gillian M. Moreira

While recent unemployment rates have slowly declined, the average job hunt is still lasting six to eight months, discouraging many job seekers. Despite positive reports, the growth is slow. As Christine Owens, from the National Employment Law Project, reported on the radio program Marketplace, while the rate decreases are encouraging, the number of discouraged job seekers is growing. Some people on the job hunt have given up altogether, which means they are no longer even being counted as “unemployed.” As the search for a job drags on, it can be hard to remain upbeat and positive. But, today’s job hunt is a marathon, not a sprint, so it’s imperative that job seekers not give up and stay motivated. Searching for a job is a job in and of itself, which means the same tips that apply to … [Read more]

ETTM logoBuild Relationships with Entrepreneurial Think Tank for Moms

Founders of Entrepreneurial Think Tank for Moms, Lynette Barbieri and Vanessa Coppes share their passion for helping others and mentoring women, moms specially, on how to accomplish their personal and business goals. The Entrepreneurial Think Tank for Moms, dubbed ETTM for short, presents a unique approach to networking. Barbieri and Coppes believe in building business through relationships and living life holistically, hence their 360º approach to everything they do. The “360º Lifestyle” consists of living life and building business from a place of authenticity, and not separating how you behave in your professional or personal relationships. “People connect to people. We believe that the faster you focus on connecting the dots between who you are and what you offer to others, … [Read more]

Cecilia Parish 32613What is a Virtual Assistant (VA)? by Cecilia Parish

A VA is an Independent Contractor that helps you manage daily administrative, creative or technical tasks remotely, such as: website creation; bookkeeping; PayPal account set-up; Skype set-up; Marketing and branding; creating and maintaining databases, logs and contact lists; setting up and assisting with mail merges and mass mailings; scheduling appointments and maintaining calendars; coordinating and following through on independent projects; preparing letters; phone coverage and much more.Since a Virtual Assistant is compensated only for the hours retained, back office expenses are significantly reduced, due to the elimination of: health insurance; employee benefit expenses; worker’s compensation; vacation/personal time off; overtime expenses; office space; office supplies/equipment; … [Read more]

50 Astonishing Mobile Search Stats and Why You Should Care, by Heather Bradway

Bradway treeMobile devices, such as Smartphones and tablets, are gaining market share, they’re now people’s go-to tool for communicating, emailing, social networking, checking the time, killing time, taking photos and – increasingly – finding and researching products, services and businesses. Here are 50 astonishing mobile search stats about the rise of mobile search, as well five takeaways that will help you get your campaigns ready. Prevalence now and in the future: 1) Global Smartphone use will reach 2 billion by 2015 (Bloomberg) 2) Nearly half of American Smartphone owners used shopping apps in June 2012 (MarketingPilgrim) 3) 45% of users between 18 and 29 use mobile search daily (Icebreaker Consulting) 4) 31% of mobile Internet users mostly go online using cell … [50 Astonishing Mobile Search Stats and Why You Should Care]

Andrea Hartley

Lehigh Valley Woman’s Journal 5 Year Anniversary: My Thoughts, by Andrea Hartley

We have recently celebrated our five year anniversary of being in business. We’ve all heard that the best way to succeed in business is to find a need and meet it. We have also heard that it is important to adapt and flow with changing times.. We began 5 years ago as a bi-monthly print publication. Soon after we began publishing, the economy had a nosedive. Our expenses escalated and our client’s ability to purchase advertising declined. It was a real struggle, at that point, for a brand new publication to continue. I worked long hours to get just enough  money to meet our publishing expenses and took no salary for  myself.  As a single parent, this was very difficult to do.  My daughters and I cut back on non-essentials like cable TV.  Who had time for TV anyway?  But we did, and … [read more]

LVWJ logo thumbnail picture20 Reasons Why Our Online Magazine is Better Than Our Print

Advantages of Online Magazine for Advertisers Our online magazine comes out monthly, rather than bi-monthly. Your articles will be published free of charge. You may post as many photos as you wish. All articles’ photo, byline and first paragraph appear on the front page. All articles can be clicked through to provide a full page of coverage for you. Articles may be promoted several times weekly in 20 social media, if you choose for a nominal fee. Articles are search engine optimized so that they can appear in searches conducted on your topic indefinitely. Articles remain on the website  indefinitely, print articles are usually thrown away after the first month. Advertisers are 92% cheaper than the print publication. For example, cost of a full page article was formerly … [Click here for 20 reasons why our online magazine is better than our print]

woman in pinkWoman Entrepreneur Creates WaterWheel; Benefits Women in India

Courtesy of A Mighty Girl When Cynthia Koenig, a young social entrepreneur from New York, learned that millions of girls and women around the world spend hours each day collecting water from distant sources, she decided to create a new way to help people in poor communities transport water and it’s called the WaterWheel. Koenig’s WaterWheel allows people to roll water in a 50-liter container versus carrying it in 5 gallon …(19 liter) jugs. Koenig estimates that the WaterWheel can save women 35 hours per week in water transport time, as well as prevent the physical strain that comes from balancing 40 pounds of water on top of their heads for hours each day. Every day around the world, over 200 million hours are spent each day fetching water, often from water sources miles from home, … [WaterWheel]

Valerie Bittner Headshot 10_13

If You Think Online Video is Just Another Passing Fad, Think Again, by Valerie Bittner

Tips for creating a unique web video for your unique business According to “Business Week,” having a video on the home page of your website makes it 53 percent more likely to show up on the first page of a Google search. Great! But where do you begin? Choosing the right video production company that can manifest your marketing goals into video is the best place to start. Your homepage video should be a one-minute (two minutes tops!) overview of what your business offers. Don’t waste time trying to convince potential clients that you’re the friendly business or the honest business. When choosing a product or service, no one surfs the net trying to decide between the ratfink or the friendly gal. It should be assumed that you are friendly, honest and dependable. What you should be … [Read more about online video]

Bradway tree

What is Mobile Marketing?

With over 286 million wireless lines in the U.S, alone, the potential for mobile marketing success has never been greater. Some reports speculate that 100% of Americans will have a wireless device by 2013. One aspect of Mobile Marketing is SMS (short message service). SMS is one of the easiest and most cost-effective ways to reach the ever growing base of potential customers that receive communication on their mobile devices.  What is SMS? Most of us are familiar with SMS but know it by its more common name, “texting”. SMS is a method of sending a short text message from one wireless device to another, or from a computer to one or more mobile devices. SMS is most widely used for personal communications. But in recent years SMS has become a way for businesses to communicate with …[Read more about SMS marketing]

Alfonso ToddInformational Event Proposal for Businesses, Organizations, and Groups in the Lehigh Valley and Beyond‏‏‏‎

Informational Proposal for Businesses, Organizations, and Groups Prepared by: Alfonso Todd ALFONSO TODD AND ASSOCIATES / PROLIFICK MEDIA is proposing the following strategic promotional projects and platforms for Businesses, Organizations, and Groups in the Lehigh Valley and beyond, in order to create increased community awareness.  EVENT PROMOTIONS / MARKETING  EVENT SPONSORSHIP or VENDORSHIP available:  PIPELINE SEMINAR – – A seminar created to inform and benefit the Lehigh Valley community when it comes to the new projects occurring and entrepreneurial opportunities that are arising. We are offering “swag bags” to all of our attending guests and for $20.00, you can include your promotional item. We will need 55 … Proposal

Emotional Intelligence: Why is it Important in Business Networking? by Jillian Stone

Did you ever wonder where the term “networking” originated? In the technological world, networking means “the act of linking computers so that users can exchange information or share access to a central store of information.” (Encarta Dictionary: English) In the social world “networking” refers to “the process or practice of building up or maintaining informal relationships, especially with people whose friendship could bring advantages such as job or business opportunities.” (Encarta Dictionary: English) Using this technological definition, let’s relate it to networking for business… Users share access to a central store of information. Translation: Business owners exchange information with other business owners’ contacts. But as with computers, if we … [Read more]

Carol Cannon head shotDesign Your Life with Feng Shui, by Carol Cannon

Feng Shui is an ancient tool discovered in China thousands of years ago.  Early advocates of it realized that when they faced certain directions or had water in certain locations in their environment, that life seemed to flow with more ease.  Over time, more ‘coincidences’ were noted, based on the direction one faced, the shapes of buildings, and views, landscape, etc.  It evolved into an art and science, with results now similar to those being discovered in the world of quantum physics. Today, Feng Shui is used all over the world.  Buildings are designed with Feng Shui … Feng Shui office design

Valerie Bittner 2013Market Your Business and Help Others, by Valerie Bittner, Model, Actor, Voice Artist

“Hundreds of charities are searching for special businesses to help them in their cause,” says David Frey, President of Marketing Best Practices Inc. On Friday, May 17, 2013 I had the pleasure of helping Scott Gingold, owner of Computer Troubleshooters of Bethlehem and others organize a Food Revolution Day, which benefited Second Harvest Food Bank of Lehigh Valley. “Did you know there are more then 67,000 children in the surrounding six counties who receive free or reduced breakfasts and lunches? Did you know when school’s out, these children don’t have access to those meals? Each … How Food Revolution Day was conceived



michellelandisSmall Business Owner Alert: 5 Tips for Taking Time Back, by Michelle Landis

We grew up with the adage, “Time is a precious gift because you can’t ever make more of it.”  Or, “You can make more money, but you can’t make more time.”  Although it’s not tax time, I am willing to give small business owners a walloping loophole you can really go to work with right away. There is a Loophole in the Time Theory. Really, there is.  Think about this:  every single day, there are many moments that are doing nothing more than draining your resources and talents.  These malicious little instants take away your time when you’re not thinking about it or … 5 tips

OLYMPUS DIGITAL CAMERAAlternatives to Attorneys by Diane Moniz

“Divorce” is a word often closely followed by the word “Lawyer”. No lawyer can guarantee the outcome of a divorce case, however, you can usually be guaranteed that your legal bill will end up much higher than you expected at the start. See an attorney about a divorce and chances are you will be asked for a “retainer” of anywhere from $1000 to $10,000.  This amount is used to pay the attorney’s hourly fees and, sometimes, initial court filing fees.  Depending on the complexity of your case,  you will be eventually get a request to ‘replenish’ the retainer.  … [Read more about how legal forms can help you reduce legal costs]



food1BeanBath Cafe by Andrea Hartley

Did you know that coffee beans bathe?  Well, maybe they don’t exactly, but  bathing the beans is an important part of the harvesting process. (See the video to the right about how coffee is processed, courtesy of Bean Bath Cafe).  So when you open a cafe that combines a metropolitan coffee house with a unique approach to breakfast and lunch in the town of Bath, you come up with an unique name like,” BeanBath Cafe”.  The owners, Christopher and Lyn Colvin  liked the play on words. Read more

Six Easy Steps to Finding Your Assistant By Jessica Nonnemacher

Do you dream of your office running like clockwork?  No more overbooked days, no more “whoopzie’s!” and tasks falling through the cracks.  You have energy and focus on more important things to help your business grow, not just maintain.  Best of all, you’re able to recharge and spend free time with family and friends. read more…

Workers’ Compensation * What Is It? * How Could It Affect Me? by Paula Robinson

    Pennsylvania, as other states in America, has a Workers’ Compensation Act, which sets forth laws that affect workers with work-related injuries and illnesses occurring on or after June 24, 1996.

If you sustain an injury or illness while performing your job in PA, the PA Workers’ Compensation Act provides for payment of your medical expenses.  If you are unable to work, due to a work-related injury; wage loss benefits will also be paid until you can return to work.  In the event of a work-related death, death benefits are paid to your dependent survivors. read more


EMAIL Marketing 101 By Jessica Nonnemacher

Email marketing has many different forms now-a-days. It can be as comprehensive as an html template newsletter with a resource such as Constant Contact email marketing, or as simple as your signature line on the bottom of every email. Not familiar with either? Okay – then let’s start with the basics! read more

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